Reimagine You Campaign

Roundarch created this concept as a pitch to Sears as ideas on how to engage new and existing customers and expand their consumer base to different age groups in various lifestyles during difficult financial times.


+ Created the “Design Your Life” visuals, showing how one can still furnish their homes with stylish goods while still staying within a budget

+ Designed the “Good Livin’ for Tough Times Instruction Manual” visuals using kitschy and humorous elements to show a more light-hearted take on vacationing on a shoe-string

+ Created the “Dream Generator” graphics to be visually interesting and beautiful, to serve as a backdrop for selling products