92nd Street Y

eCommerce/Community Site

Working closely with the Creative Director, we redesigned the existing 92nd Street Y site to be visually more appealing, easier to maintain, allow purchasing of event tickets, registering for classes, and accepting donations online.

The new site is informational and inviting; encouraging a sense of community. The audience spans across a wide range of ages, ethnicities, educational backgrounds, religious beliefs, and income levels. To speak to this range, we developed a site that conveys the spirit of the 92nd Street Y: a local presence with an all-inclusive global reach.

Senior Art Director

+ Designed initial look and feel

+ Interacted directly with the client

+ Managed a designer through the design of lower level pages and production

+ Worked closely with the client, IA, front and back-end developers

+ Created a detailed design guide that enabled the client to maintain the site and update graphics as needed