Registered User Site

Redesigned, which needed a fresh look to inspire users to “Find Your Slim” while still tying in to the recently redesigned non-registered users site. The project was on a tight deadline for a Memorial Day launch.

The new site allowed members to choose their “type” and connect online with the Slim·Fast community for support with achieving their weight loss goals, living a healthier, more active lifestyle, and feeling good about themselves at any weight.

Senior Art Director

+ Created the initial design direction

+ Managed 2 designers through very fast-paced template design and production

+ Managed 2 front-end developers through the internal HTML template build and QA

+ Developed design guidelines that were handed off to the client (who was then solely responsible for the actual build and QA)